Proprietary Client Services

RRC’s Proprietary Client Services affiliate provides ancillary services to subscribers. Additional services fall into four main categories:

• RRC’s reputation assessment framework may be applied to populations not measured in its core studies. For example, applying RRC’s evaluative framework to suppliers or distributors provides another relevant insight into a company’s reputation.
  
  
• GAP analyses may be performed using the information generated by a Reputation Measurement Matrix (SM). This analysis examines the differing perceptions among multiple audiences, the relevance of the ‘gaps’ in perception and provides a set of tools to prioritize investment.
  
  
• RRC’s framework may be used by non-rated companies that want to measure their performance against industry benchmarks established by RRC’s studies of leading companies in the same industry or other industries.
  
  
• Proprietary data analyses may be conducted using RRC’s reputation database consisting of all reputation measurements taken in each of the industries studied.