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Reputation Products
Recent events in the marketplace have increased the need felt by stakeholders
— customers, prospective employees, investors, regulators, and
other interested audiences — for independent and objective analysis
and opinion, using universally accepted benchmarks, in order to better
assess the reputations of individual companies and the industries in
which they operate. Increasingly, a company’s reputation is being
recognized as a strategic asset with a direct impact on that company’s
long-term financial health.
Publishes comprehensive Reputation
Studies and Ethics Reputation Studies for specific industries
in RRC’s Reputation Strength Rating (RSR) Series, that are offered
by subscription to parties interested in the research and analysis
that support and explain the ratings; and
Provides Highlights of its Reputation Studies and Ethics Reputation
Studies through in-depth byline features in premiere
industry publications.
RRC’s Reputation Products provide the most accurate and in-depth
analysis of corporate reputation currently available by:
Using a rigorous screening methodology in its market research to
ensure that only well-informed opinions of senior executives and financial
analysts are captured;
Recognizing that the drivers of reputation vary by industry and
that different weights must therefore be applied to the dimensions
of corporate reputation identified for each industry studied;
Measuring in excess of thirty-five components of corporate reputation
for each company and capturing open-ended verbatim comments from financial
analysts to create a deeper understanding of “the numbers”,
and
Capitalizing on an ever-growing number of “information streams”
that provide expertise and opinion for consideration in the assignment
of definitive ratings.
RRC customizes its research findings to meet the specific needs of
different audiences:
