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Rating Research Consumer Research Highlights
Consumers are confident in their Banks...
91% of consumers say they are “very confident”
or “somewhat confident” that the retail bank they use most
often is one they can fully trust with their personal finances
...but say they would value independent information
on the Reputation of their banks:
Consumers are “very likely” or “somewhat
likely” to use reputation information about banks to:
Decide whether to open additional accounts or use
additional services offered by their current bank (72%)
Decide whether to open a new account with a different
institution (64%)
