RRC's Mission

The mission of Rating Research LLC (RRC) is to become the universally accepted market standard and source for independent, objective measurement and analysis of companies' intangible assets. RRC is dedicated to assessing, through the application of the most rigorous and objective standards, how effectively companies conduct their business along a series of intangible dimensions (e.g., quality of management, competitive strength, ethical business practices) and how committed those companies are to continue investing their resources to preserve or develop these assets.

The principals of RRC believe that by conducting research that is widely recognized as both objective and trustworthy, and by disseminating ratings based upon that research into the public domain, RRC will encourage greater transparency and public accountability by corporations generally. RRC also believes that, over time, the accurate and systematic assignment and publication of ratings will promote the development of best practices on key intangible dimensions of corporate reputation.