Who We Are

Rating Research LLC (RRC), a joint venture between The RatrixSM Group and Opinion Research Corporation, is a publisher providing research and opinion on the intangible dimensions of corporate reputation and publicly disseminated Reputation Ratings and Ethics Reputation Ratings assigned to leading companies in the industries studied. RRC integrates our founders’ in-depth experience with the public rating business model used in the credit rating industry, with ORC’s historic expertise in market research and corporate reputation. In essence, RRC’s concept expands the application of the public rating paradigm from its traditional framework of financial analysis to the arena of corporate reputation. RRC’s products and services are supported by the academic research on issues surrounding corporate reputation conducted by one of its board members, Professor Stephen A. Greyser of Harvard Business School.

The principals of RRC and its Board of Directors believe that the marketplace will benefit from greater transparency and accountability on the part of major corporations by creating a universally accepted standard that accurately and objectively assesses the critical intangible components of corporate reputation. Recent events in the marketplace have underscored the need for the public and other interested parties, including regulators, to have ready access to consistent, objective research and opinion that, coupled with financial information, can provide a more accurate assessment of companies’ performance.