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Industry Ratings
The RRC Rating Committee assigns Reputation
Ratings and Ethics Reputation Ratings
to leading companies within an industry context and publishes these
ratings in the public domain. The ratings represent a balance of both
quantitative analysis and qualitative
judgment that relies on data from many informed sources and high
quality primary research. Reputation
Ratings utilize a nine-level symbol set, ranging from AAA (highest
quality) to C (poorest quality). Ethics
Reputation Ratings utilize an intuitive five-level symbol set, ranging
from E1 (highest quality) to E5 (lowest quality).
RRC believes that a universally accepted benchmark for corporate reputation
will provide to interested third parties and the public at large independent
and objective analysis and opinion that, when coupled with financial
data, will permit a more accurate assessment of a company’s current
and future performance and over time encourage greater corporate accountability
and transparency.